STEM education

A new Facebook Messenger bot is helping parents build their childrens' maths skills

Joanne Carter / 13 October 2020

Research shows that in their first year of school, one in four children who live in Australia’s most disadvantaged communities start school behind on literacy and numeracy*, and that generally those children who start behind, stay behind.

To address this The Smith Family’s Let’s Count program helps to provide children with the skills they need for a better start in life. With Let’s Count we aim to support early years’ professionals, parents and carers to help children aged 3 to 5 years to play with, investigate and learn powerful mathematical ideas. The program follows a simple model - use everyday activities to notice, explore, and talk about mathematics.

Let’s Count has helped over 186,000 children since its launch in 2009, with children, parents and early years’ professionals all reporting enhanced confidence and stronger interest in mathematics. This is a fantastic outcome, helping to set families up with essential life skills.

Our latest initiative is the Let’s Count Parent bot on Facebook Messenger which is a free, interactive platform that uses everyday activities and objects to suggest ways in which parents and carers can support their children’s maths learning. The tool works just like Facebook Messenger, with a series of activities suggested by the bot which the user can weave into their everyday life to help their child notice, explore, and talk about mathematics.

These can include counting steps on a walk, ordering fruit by weight whilst shopping or comparing the shapes of street signs during car journeys.

Many parents are unsure of their own mathematical ability, which makes it hard for them to talk about it with their children. However, most parents are engaged in social media, making this a really useful e-tool to connect them to their child’s learning.

The Let’s Count Parent bot on Facebook Messenger demonstrates that with the use of accessible technology, we can play an important role in supporting parents, and in turn, benefitting children, at a vital development stage in their lives.

Parents who tested the tool said it showed them new ways of thinking about maths with their children.

Maths can be anything, from cooking to shapes, it all helps,” said Jodi (NSW).

“I love the little characters, they are cute and very relevant to me and my children,” said Courtney (NSW).

The tool gave me ideas and words to use with my kids and made overwhelming tasks like tidying their room fun and educational by sorting and matching,” said Karen (Vic).

Download the Let's Count Parent bot here. For more information about the Let's Count program click here

The Smith Family is a children’s education charity that helps change the lives of young Australians in need so they can create better futures for themselves. Visit

*Australian Early Development Census National Report Commonwealth of Australia, 2019


Joanne is Project Manager, Let’s Count, at The Smith Family. She has a background in developing and managing a diverse range of digital and service delivery projects and programs both in Australia and overseas.

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